Collections? “It’s always been a sore spot for me,” says James Quine, publisher of Maui Magazines (formerly The Gecko Group).
“In our business, advertising, we're the last ones to get paid. Our clients pay their rent, their employees, their lights and phone bills, and even their own personal mortgage payment and kids’ private school before they pay us. Way down the line is us, the ad bill. So staying on top of collections is an integral part of our business.”
The trouble was, with Quine overseeing marketing, sales, distribution, and office staff, accounts receivable kept slipping down on the priority list. And the desktop accounting software he was using was not doing the job.